Contact Info

 

3126 West Cary Street

Suite 601

Richmond, Virginia 23221

 

(804) 441-5030

 

stevie@allegiancemarketing.net

STEVIE MARIE RODGERS
Founder & President

 

Prior to starting Allegiance Marketing, Stevie was Director of Loyalty Marketing & Customer Retention for Web.com.  Serving as the company’s first executive in this role, Stevie was responsible for segmenting the customer base and creating a lifecycle communication strategy.  Through these efforts, Stevie successfully increased revenues of high-value customers by 10% while reducing attrition from high-risk customers by 15%. 

 

Much of her success at Web.com was derived from the experience she gained while working for larger companies earlier in her career.  Stevie spent several years with EarthLink during the height of the Internet boom where she gained a passion for Loyalty Marketing and Customer Retention.  Prior to her eight years in Atlanta, Stevie worked for Time Inc. and other magazine publishers in New York City immersing herself in the fundamentals of direct marketing.

Stevie earned an M.B.A. with honors from the Goizueta School of Business at Emory University and received a B.S. in Commerce from the McIntire School of Business at the University of Virginia. In addition to helping non-profits through Allegiance Marketing, Stevie is an active volunteer in the community.  In recent years, she has served in the Junior League and with the Children’s Museum of Richmond, as well as been an active volunteer with her alma mater and her children’s schools.