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Keep up to date with the latest news and information in the digital marketing world! Our experts share expertise and helpful insights regularly.

The Allegiance Marketing Blog

Local SEO Strategies to Dominate Your Market in 2025

Small business owners, are you ready to take local search by storm in 2025? With online searches being a go-to for finding nearby businesses, mastering... ...more

AI

October 27, 2025•4 min read

Website UX/UI Best Practices to Increase Conversions in 2025

Creating a website that looks great and converts visitors into customers has never been more important. With online competition growing every day, businesses... ...more

AI

August 19, 2025•4 min read

B2B vs B2C Social Media: Which Strategy Wins?

Social media marketing isn't one-size-fits-all. The strategies that work for a software company selling to enterprises differ dramatically from those used by a clothing brand targeting teenagers. ...more

AI

July 15, 2025•3 min read

How to Leverage Google Performance Max for Higher Conversions

Advertising campaigns are evolving rapidly, and businesses need to stay ahead of the curve to drive meaningful results. Google Performance Max is a revolutionary... ...more

AI

June 17, 2025•3 min read

AI in PPC: How Automation is Redefining Paid Search Campaigns

At the forefront of this evolution is artificial intelligence (AI)—a technology that’s redefining how businesses... ...more

AI

May 20, 2025•4 min read

How AI Predictive Analytics Can Optimize Your Marketing Campaigns

Marketing can often feel like throwing darts in the dark, trying to hit the elusive sweet spot of audience targeting, messaging, and timing... ...more

AI

March 19, 2025•4 min read